I’m presently VP of Brand Strategy at a leading pharma marketing communications agency in Saratoga Springs NY – 3 hrs north of NYC. In my previous life I started a consultancy in DC, was a director for a biotech start up, and held multiple positions as a pharmaceutical marketer in Europe and Asia.
My philosophy to strategy is pretty simple – ensure products and brands are working harder to cement a unique and enviable market position by tapping into what customers really think and need and aligning this with brand communications.
Why do we need this thinking? Fundamental shifts are taking place in how purchasing decisions are made. We are in the digital age, changing economics drive a need for greater value, and community empowerment is having profound effects on brand choice
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Contact me @robonthemoon
See my profile on http://www.linkedin.com/in/robkempton
Review a couple of presentations on http://www.slideshare.net/RobKempton
Note: All opinions are my own, and do not represent the views of my employer or its clients.