• About

Pharma marketing & more

~ Dad, Hubbie, Brit, Tottenham fan, Global traveler & VP Brand Strategy @ pharma marketing comms agency in Saratoga Springs, NY. All comments are my own

Pharma marketing & more

Tag Archives: authenticity

100 best brands of 09 – Authenticity: key to the modern brand?

September 21, 2009

Did you see the report on Friday from Interbrand, who issued their “100 best brands of 2009“? It received some …

Continue reading »

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 5 other followers

Recent Posts

  • The nagging voice of my old auntie
  • Fire drills can burn pharma brands
  • Words are easy. Actions are hard
  • Building patient-centric brand value in Pharma
  • Are all calls created equal?
  • NicVAX Case Study – develop a marketing plan for the universal uptake of a vaccine
  • MBA thesis: How can Design Thinking be applied to big pharma’s R & D engine to improve innovation?
  • Getting Hyper in Saratoga
  • Moving on…
  • How to market an App – the story of a diving Hippo

Twitter

  • Some positives for our foggy island! telegraph.co.uk/finance/econom… 1 month ago
  • The Future of Pharma: Revolution? Really…? « The Difference Makers thedifferencemakers.closerlook.com/2013/03/20/the… #pharma 2 months ago
  • @jim_mittler sorry I missed you for leaving drinks. I'll be in irvine offices Tuesday morning. Will come find you! 2 months ago
  • RT @BBCSporf: BREAKING: Gareth Bale is now favourite to become The Pope. 3 months ago
  • @boymeetsvine @RickBakas You've always been a brand :) 3 months ago
Follow @robonthemoon

Tags

Ally bank App Apple Asia Aston Martin authenticity BMW Brand Brand equity Brand Strategy China communications customer insight Design Thinking Economics FDA GSK Hyper Island Intel JFK Luxury Man on the Moon NicVax Ogilvy Palio Patients Pharma Pharmaceutical PhRMA Physicians Positioning Smart Phones smoking Social Media Starbucks Strategy Tiger Woods Tim Brown Toyota Twitter vaccine Washington DC WebMD WOMMA Zappos

Blog at WordPress.com. Theme: Chateau by Ignacio Ricci.

Follow

Get every new post delivered to your Inbox.

Powered by WordPress.com