The nagging voice of my old auntie
In 2009 I worked for a biotech company who had a pipeline of what we called back then “assets”. These …
Tag Archives: communications
Fire drills can burn pharma brands
The most valuable asset of a pharma company is its product “brand” – the intangible that exist in the minds …
Ally banks – Brilliant creative execution of customer insight
I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too …
