The nagging voice of my old auntie
In 2009 I worked for a biotech company who had a pipeline of what we called back then “assets”. These …
Tag Archives: customer insight
Words are easy. Actions are hard
Words are easy. Actions are hard. That’s why I love quotes. You can pin them to your wall (easy), and …
Building patient-centric brand value in Pharma
Where there’s a will there’s a way….? I was talking to a client earlier this year and we were …
Are all calls created equal?
Original post written on Palio.com November 30th 2011 Anyone who has spent a day in pharmaceutical – or any other …
Do technology companies need a brand strategy?
I was asked this question the other day by the CEO of a start up technology company that we were …
What the customer really wanted – Happy Thanksgiving!
For all those reading this state side, Happy Thanksgiving. I hope you eat well, and have a relaxing time during …
Ally banks – Brilliant creative execution of customer insight
I’m a big fan of using customer insight in my brand communications, whether it’s adverts or a sales call. Too …
