The nagging voice of my old auntie
In 2009 I worked for a biotech company who had a pipeline of what we called back then “assets”. These …
Tag Archives: Pharma
Fire drills can burn pharma brands
The most valuable asset of a pharma company is its product “brand” – the intangible that exist in the minds …
Are all calls created equal?
Original post written on Palio.com November 30th 2011 Anyone who has spent a day in pharmaceutical – or any other …
NicVAX Case Study – develop a marketing plan for the universal uptake of a vaccine
NicVAX is the first anti-smoking vaccine – an entirely new category, in a relatively new drug class. It works by …
MBA thesis: How can Design Thinking be applied to big pharma’s R & D engine to improve innovation?
Below is the introduction, background and hypothesis to my MBA thesis, submitted in December 2010. This thesis was awarded a …
Moving on…
Fate has played its hand once again. Back in late 2009 I met some guys from Palio communications and Zemoga at …
FDA / Social Media public hearing – key points from both days
Drug makers spent $4billion dollars last year on DTC advertising, of which approx 3% was online. With the explosion of …
